The Arena Group completed the acquisition of ShopHQ from IV Media.

The Arena Group, an innovative technology platform and media company, completed the acquisition of ShopHQ, a US-based home shopping television network and multi-channel video retailer, from IV Media, a media company. Financial terms were not disclosed. “With the acquisition of ShopHQ, a former $500 million plus revenue company, through the utilization of ShopHQ’s powerful first party customer data and Arena’s reach to millions of engaged readers daily, we aim to synergize and monetize commerce and content across our digital platforms. The vision is to create pools of first party data sets allowing our advertisers to reach specific, targeted audiences leading to an increased value of our programmatic inventory. We believe this acquisition allows us to not only to increase our active engagement with Arena’s readers and bring them the products they are asking for but also increase the value and conversion rates for our advertisers. We believe the bridge we’re building between data, brands and users has enormous potential,” Paul Edmondson, The Arena Group Chief Executive Officer.