Avenir Growth Capital led a $70m funding round in ShopMy.

Avenir Growth Capital, a private equity investment firm, led a $70m funding round in ShopMy, a platform that facilitates collaboration between elite creators and brands for product promotion on social media, with participation from Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures. "Word of mouth has always been the most powerful force in commerce, and we're building the infrastructure to make it scalable. We have deep conviction that curators are the future of brand distribution for the next generation of enduring companies. This investment lets us transform personal enthusiasm into measurable results at scale," Tiffany Lopinsky, ShopMy President.