Imaginuity completed the acquisition of digital advertising automation platfrom assets from Adwerx.

Imaginuity, a Dallas-based performance marketing company helping multi-location and franchise companies grow revenue, completed the acquisition of the digital advertising automation platfrom assets, from Adwerx, a digital advertising automation platform that creates and runs personalized, automated ad campaigns for real estate and mortgage professionals. Financial terms were not disclosed. “The Adwerx platform has been a trusted growth engine for real estate and mortgage professionals for more than a decade and plays perfectly into our product-led growth strategy. Expanding our ability to deliver always-on, brand-compliant, and hyper-personalized advertising for clients at enterprise scale accelerates our creation of a fully integrated performance infrastructure to give brands a single provider for customer acquisition, conversion, and retention,” Taylor Calise, Imaginuity CEO.