Lightview Capital-backed MarketFully completed the acquisition of Social Element.

Lightview Capital-backed MarketFully, a provider of multilingual content marketing solutions, completed the acquisition of Social Element, a social media agency. Financial terms were not disclosed. "Social Element fits into the MarketFully platform and its suite of offerings seamlessly, both in terms of extending multilingual content strategies to social channels but also toward utilizing AI to create better marketing outcomes for global social media. And now, thanks to this acquisition, we're able to offer global social media services that not only assist with improved global discoverability of online content but also strengthens brands' global social communities," Evan Kramer, MarketFully CEO.