Illva Saronno to acquire Averna and Zedda Piras of Campari Group for €100m.

Illva Saronno, a family owned holding company that coordinates a group of businesses, agreed to acquire Averna and Zedda Piras of Campari Group, a spirits company, for €100m. "The acquisition of Averna and Zedda Piras is another step towards strengthening our role as a global spirits player. With their recognized quality and heritage, the two brands are a great addition to our international portfolio, and will significantly reinforce our position in three of our priority markets (US, Germany and Italy). Illva Saronno, with its solid international presence, is proud to promote the Italian culture and way of life around the globe, which is something we share with, and admire of, Campari Group. We are confident that under our leadership the brands will continue to flourish in the coming years," Marco Ferrari, Illva Saronno Chief Executive Officer.