Pattern completed the acquisition of NextWave.

Pattern, a global ecommerce acceleration platform, completed the acquisition of NextWave, a TikTok commerce agency specializing in creator-led product discovery. Financial terms were not disclosed. “NextWave has built one of the most effective TikTok Shop and creator-commerce organizations in the industry. By combining their expertise with Pattern’s fast-growing social commerce offering and technology platform, we are uniquely positioned to become a leading force in social selling — helping brands grow faster as creators reshape how consumers discover and buy products," Dave Wright, Pattern Co-Founder and CEO.