Laird Superfood to acquire Navitas for $38.5m.

Laird Superfood, a company which specialises in plant-based superfood products, agreed to acquire Navitas, a premium food brand specialising in organic superfoods sold in natural and conventional grocery, club and ecommerce channels, for $38.5m. The Navitas acquisition is expected to bring clear synergies and value creation through the integration of complementary supply chains, sourcing networks, and distribution channels. Further, the Navitas acquisition is intended to drive scale and expand reach across e-commerce and retail partners. Navitas’ expertise in nutrient-dense, minimally processed foods closely aligns with Laird Superfood’s mission of real-food performance, creating opportunities for new product development that addresses evolving consumer demand for wellness and sustainability.