Announced

Completed

Crown Brands Group completed the acquisition of Hanky Panky.

Synopsis

Crown Brands Group, a brand management firm, completed the acquisition of Hanky Panky, an intimate apparel brand. Financial terms were not disclosed. "Hanky Panky is the definitive example of the type of brand we are building our platform around — one with authentic heritage, category leadership, and incredible customer loyalty. As our inaugural acquisition, this deal sets the standard for our portfolio strategy. By combining Crown's retail relationships and brand management focus with Rafar's operational excellence, we are positioned to unlock significant growth for Hanky Panky while honoring the quality that millions of women trust," Raymond Dayan, Crown Brands Group CEO.

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