Apax to invest INR13bn in iD Fresh Food.

Apax, a private equity advisory firm, agreed to invest INR13bn in iD Fresh Food, a food products company, with participation from Premji and NewQuest. “This partnership marks a defining moment in iD Fresh’s journey. From a modest batter-making unit to a brand trusted by millions of households, our growth has been anchored in one simple belief, that consumers deserve fresh, honest food with no shortcuts. The Apax Funds’ investment will allow us to accelerate growth, build capacity, broaden our product range, and scale into more cities and markets,” PC Musthafa, iD Fresh Food Co-founder & CEO.