Dragonpass completed the acquisition of Ello Group.

Dragonpass, Manchester-headquartered airport travel and lifestyle service, completed the acquisition of Ello Group, Huddersfield-based customer loyalty specialist. Financial terms were not disclosed. By acquiring Ello, DragonPass enters the "daily lives" of its members. Users no longer only engage with the app at the airport; they now use it for daily coffee discounts, cinema trips, and high-street dining. This significantly increases User Engagement and app retention rates, making the platform indispensable even when members are not traveling.