Alliance Entertainment completed the acquisition of Endstate.

Alliance Entertainment, a collectibles distributor, completed the acquisition of Endstate, a post-purchase marketing and authentication technology company. Financial terms were not disclosed. “Alliance’s scale, relationships, and ambition create an extraordinary opportunity for Endstate’s technology. Together, we can redefine how physical products are authenticated, experienced, and exchanged — at a global level," Bennett Collen Endstate Co-Founder.