Amplitude completed the acquisition of InfiniGrow.

Amplitude, a digital analytics company that provides a SaaS-based platform for tracking and analyzing customer behavior, completed the acquisition of InfiniGrow, an AI marketing analytics platform that helps organizations measure, forecast, and optimize the impact of marketing on revenue. Financial terms were not disclosed. “We built InfiniGrow to apply AI to the real decisions marketers face every day, grounded in clean and contextual customer journey data. Joining Amplitude allows us to scale that work and contribute to a broader AI analytics vision that empowers teams to act with confidence,” Daniel Meler, InfiniGrow Co-Founder and CEO.