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Synopsis
Highwire, a strategic marketing communications agency, completed the acquisition of The Bliss Group, an insight-driven PR and marketing firm. Financial terms were not disclosed. “Uniting Highwire and Bliss answers the need for partners who can turn complexity into competitive advantage, and innovation into measurable influence. Clients want sharper thinking, integrated execution, and partners who move as fast as their business demands. The combined power of our agencies will deliver that in spades for current and future client partners," Michael O’Brien, Highwire CEO.
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