General Atlantic to invest in Balaji Wafers.

General Atlantic, a global growth equity firm, agreed to invest in Balaji Wafers, an Indian snack food brand. Financial terms are not disclosed. “This partnership marks an important milestone in our journey. General Atlantic’s deep understanding of consumer businesses, track record of working with founder families and long-term approach to value creation, align well with our vision for Balaji Wafers," Chandubhai Virani, Balaji Wafers Founder and Chairman.