Mobeus completed the acquisition of a majority stake in G=mc2 for £15.8m.

Mobeus, a private equity investment firm, completed the acquisition of a majority stake in G=mc2, a company which provides technology-enabled, strategic consultancy to global brands, for £15.8m. With Mobeus’s support, G=mc2 plans to expand internationally, with the opening of a US office to unlock new customers and opportunities. Additionally, growth will be driven by expanding delivery capabilities and client relationships, through strategic new hires. To support this growth, investment in systems and processes will bring structure to marketing, BD and account management to support scalability across a larger client base.