Zinzino completed the merger with It Works! in a $30m deal.

Zinzino, a consumer health company, completed the merger with It Works!, a direct sales company in the health and beauty segment, in a $30m deal. "Individual advice and tailor-made solutions are the future, and not just in health and wellness. Together, we have many years of combined industry experience and everything it takes to drive the modern, personalized shopping experience through direct sales," Dag Bergheim Pettersen, Zinzino CEO and Mark Pentecost, It Works! President and Founder.