Permira Funds to acquire a majority stake in Reformation.

Permira Funds, the global private equity firm, has agreed to acquire a majority stake in Reformation, the premier sustainable fashion brand. Financial terms were not disclosed. “Permira’s global consumer and retail expertise is invaluable as we embark on this next chapter of growth. Their partnership allows us to expand our business domestically and internationally and launch into new product categories, taking us one step closer to our mission of bringing sustainable fashion to everyone.” Yael Aflalo, Reformation Founder and CEO.