Airship acquired Apptimize.

Customer engagement company Airship acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile apps and other digital channels. Financial terms were not disclosed. “Today’s most impactful companies are constantly reinventing customer experience, and a culture of experimentation is a critical part of driving that innovation,” said Brett Caine, CEO and president, Airship. “By combining Apptimize mobile app and web testing with Airship’s deep insight into customer engagement across channels, marketers and developers can focus innovation on the most critical areas while creating the seamless end-to-end experiences customers really want.”