1-800-Flowers.com completed the acquisition of PersonalizationMall.com from Bed Bath & Beyond for $252m.

1-800-Flowers, an e-commerce provider of floral products and gifts, completed the acquisition of PersonalizationMall, the retailer of combined lines of gifts and novelty merchandise, souvenirs, greeting cards and holiday decorations, from Bed Bath & Beyond, which operates a nationwide chain of retail stores, for $252m. “PersonalizationMall’s extensive product offering and industry-leading personalization capabilities will be an excellent addition to our growing family of popular gifting brands. The broad assortment of customizable products and processes that have made PersonalizationMall.com a premier provider of keepsake items will help us further our company’s vision to inspire more human expression, connection and celebration while enhancing our position as the leading one-stop destination for all our customers’ celebratory and gifting occasions,” Chris McCann, 1-800-Flowers CEO.