Electronic Arts, a digital interactive entertainment company, completed the acquisition of Codemasters Group Holdings, a British video game developer, for $1.2bn. Take-Two also has bid for Codemasters. Both of the companies believe that the combination of Electronic Arts and Codemasters would bring together the world-class interactive entertainment portfolios and create amazing and innovative new racing games for fans. It can also bring benefits to Codemasters performance and will allow to grow companies' existing franchises and deliver more industry-defining racing experiences to a global fan base. On January 13, 2021, Take-Two withdrew its offer.