L Catterton, an American private equity company based in Greenwich, Connecticut, led a $150m Series B round in Function of Beauty, a creator of customizable hair, skin, and body care products, with participation from CircleUp and GGV. "Function of Beauty has cracked the code of mass customization and is poised to redefine the beauty landscape. We are delighted to partner with Zahir, Joshua, Hien, and the Company's passionate team to grow the brand. Together, we look forward to deploying an even more aggressive growth marketing strategy in domestic and international markets while fostering breakthrough product innovation in haircare, skincare, and more," Avik Pramanik, L Catterton Partner.