Accenture to acquire Spark44 from Jaguar Land Rover.

Accenture, a multinational professional services company, agreed to acquire Spark44, a client-agency joint venture to create a new bespoke model, from Jaguar Land Rover. Financial terms were not disclosed. "Customers expect a seamless interaction with their brand and car, their experience must fit into their lifestyle and the move towards an all-electric future," Felix Brautigam, Jaguar Land Rover CMO.