Announced
Synopsis
Accenture, a multinational professional services company, agreed to acquire Spark44, a client-agency joint venture to create a new bespoke model, from Jaguar Land Rover. Financial terms were not disclosed. "Customers expect a seamless interaction with their brand and car, their experience must fit into their lifestyle and the move towards an all-electric future," Felix Brautigam, Jaguar Land Rover CMO.
Principals
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