Smart Eye, a developer of products for eye tracking, agreed to acquire Affectiva, a developer of application software for marketing research and communications, for $74m. "Affectiva’s pioneering work in establishing the field of Emotion AI has served as a powerful platform for bringing this technology to market at scale. At the end of the day, this is about saving lives and bridging the gap between humans and machines. In the future, looking back at this moment in time," Martin Krantz, Smart Eye Founder and CEO.