Authentic Brands Group, a brand management company, completed the acquisition of Reebok, a manufacturer, distributor and retailer of sports apparel, from Adidas, a multinational corporation which designs and manufactures footwear, apparel, and accessories, for $2.46bn. BlackRock, General Atlantic and Leonard Green & Partners also play an instrumental role in this partnership. “The Reebok team has done an incredible job of cementing Reebok’s place in the minds and hearts of consumers. Through ABG’s operating model, Reebok will have the ability to evolve and embrace its iconic creativity, quality and innovation. It’s time to let Reebok be Reebok," Jamie Salter, ABG Founder, Chairman and CEO.