CVC Capital Partners and TA Associates to acquire a stake in Mediaocean from Vista Equity Partners.

CVC Capital Partners and TA Associates agreed to acquire a stake in Mediaocean, a provider of advertising software solutions, from Vista Equity Partners, a private equity and venture capital firm. The transaction is expected to close in Q4 2021, subject to customary closing conditions including receipt of required regulatory approvals. Financial terms were not disclosed. “As Mediaocean enters its next phase of growth with CVC and TA, we are doubling down on our global omnichannel advertising platform. Now, more than ever, agencies and their clients need an independent, open, and neutral operating system to manage media investment and grow their businesses. Mediaocean stands ready to deliver on the needs of the industry and help marketers market the way consumers consume – seamlessly across all channels at all times," Bill Wise, Mediaocean CEO.