Announced
Completed
Financials
Sources
Tags
Acquisition
journey management platform
software
United States
Software
Private
Completed
Single Bidder
Domestic
Majority
Friendly
Synopsis
Genesys, an American software company that sells customer experience, completed the acquisition of Pointillist, a journey management platform. Financial terms were not disclosed. "Consumer loyalty is more difficult to develop and keep than ever before, leading companies to increasingly develop experiences that are a business advantage." Tony Bates, Genesys CEO and Chairman.
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