Blackstone Group to invest in Supergoop!.

The Blackstone Group agreed to invest in Supergoop!, the 15-year-old sunscreen brand. Financial terms were not disclosed. "We are on an incredible journey at Supergoop! and are excited for the road ahead. As we look forward to the future, we wanted a partner who could help us drive the business to reach the next level. We’re excited to work with the team at Blackstone because they think differently, reinforce our strengths and will help the team scale Supergoop! through expanded brand awareness, international exposure and out-of-the-box product innovation," Amanda Baldwin, Supergoop! CEO.