Apollo Global-backed Yahoo, an American multinational technology company, agreed to acquire a 25% stake in Taboola, a public advertising company headquartered in New York City. Financial terms were not disclosed. “Partnering with Taboola enables Yahoo to further enhance the contextual and native offerings within our unified advertising stack. The partnership also allows Yahoo and Taboola to continue to differentiate in market, improving user, advertiser and publisher experiences across properties, while benefiting from the long-term tailwinds in digital native advertising. Together with Taboola, we will maximize reach and campaign performance for advertisers, enhance monetization opportunities for publishers, and drive improved, privacy-forward experiences for users. As we continue to build the next era of Yahoo, we are thrilled to have strong partners by our side," Jim Lanzone, Yahoo CEO.