Silver Lake, a private equity firm, and Canada Pension Plan Investment Board, an investment management company, completed the acquisition of Qualtrics, an experience management company, from SAP, a software company, for $12.5bn. “Qualtrics has cemented its position as the leader in experience management, and our AI-powered platform is helping more than 19,000 organizations deliver exceptional experiences and build deep relationships with their customers and employees at scale. Silver Lake’s deep understanding of our business and vision for Experience Management, combined with their strategic and operational expertise and the support of our other investors, creates an incredible opportunity for Qualtrics to accelerate our innovation and category leadership,” Zig Serafin, Qualtrics CEO.