Announced
Synopsis
Authentic Brands Group, a global brand development, marketing and entertainment platform, agreed to acquire Boardriders, a global action sports and lifestyle company, from Oaktree Capital Management, an American global asset management firm, for $1.25bn. “We are proud of our deep connection to the global action sports community, industry-leading brands and world-class teams. Under Authentic’s ownership, Boardriders will be uniquely positioned to expand the reach of our iconic brands to millions of consumers, capture market share in our core categories and grow white spaces, including premium athleisure, training and lifestyle,” Arne Arens, Boardriders CEO.
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