Endeavor Group, an American holding company for talent and media agencies, completed the acquisition of World Wrestling Entertainment, an American professional wrestling promotion company, for $9.3bn. Endeavor will merge WWE with UFC, to form a new, publicly listed company consisting of two iconic, complementary, global sports and entertainment brands. Upon close, Endeavor will hold a 51% controlling interest in the new company and existing WWE shareholders will hold a 49% interest in the new company. Together, UFC and WWE will have global reach, impressive scale and omnichannel distribution. On a combined 2022 fiscal year-end basis, UFC and WWE achieved revenue of $2.4bn and a 10% annual revenue growth rate since 2019.
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