YouGov, an international market research and data analytics group, completed the acquisition of the consumer panel business of GfK, a market research company, for €315m. "We are delighted to be acquiring one of the leaders in European household purchase data and to be welcoming their employees into the YouGov fold. The business' approach to data collection and their geographic coverage are highly complementary to YouGov and we are fortunate to have been in a position to make this Acquisition, which brings exciting future growth opportunities. We believe this transaction will support YouGov's stated ambition of becoming the world's #1 market research company," Stephan Shakespeare, YouGov Chairman and CEO.