Announced
Synopsis
Sentry Insurance, a mutual insurance company, agreed to acquire The General, a licensed insurance agency, from American Family Insurance, an American private mutual company, for $1.1bn. "This acquisition is the largest in our 120-year history. It brings together two of the strongest brands in the non-standard auto industry. Together, Dairyland and The General will be better able to meet the specialized needs of even more drivers across the country. It's an exciting step forward for both companies, and I'm proud of the work our team has done to make this possible," Pete McPartland, Sentry Chairman and CEO.
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