MergerLinks Header Logo

Announced

Sentry Insurance to acquire The General from American Family Insurance for $1.1bn.

Synopsis

Sentry Insurance, a mutual insurance company, agreed to acquire The General, a licensed insurance agency, from American Family Insurance, an American private mutual company, for $1.1bn. "This acquisition is the largest in our 120-year history. It brings together two of the strongest brands in the non-standard auto industry. Together, Dairyland and The General will be better able to meet the specialized needs of even more drivers across the country. It's an exciting step forward for both companies, and I'm proud of the work our team has done to make this possible," Pete McPartland, Sentry Chairman and CEO.

Show Details & Financials

Did you work on this deal?

Showcase your expertise to over 3 million dealmakers and industry leaders on Datasite.

© COPYRIGHT 2024 MERGERLINKS LIMITED.

ALL RIGHTS RESERVED.

15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.

CONTACT US