Sentry Insurance completed the acquisition of The General from American Family Insurance for $1.7bn.

Sentry Insurance, a mutual insurance company, completed the acquisition of The General, a licensed insurance agency, from American Family Insurance, an American private mutual company, for $1.7bn. "This marks an exciting new chapter for Sentry and The General. By bringing together Dairyland's independent agent network and The General's direct-to-consumer expertise, we're uniquely positioned to offer greater flexibility and accessibility to drivers across the US I'm thrilled to welcome The General's 1.3k associates to the Sentry team and look forward to what we'll achieve together," Pete McPartland, Sentry Chairman and CEO.