Mediaocean to acquire Innovid for $500m.

Mediaocean, an advertising services and software company, agreed to acquire Innovid, an American online advertising technology company, for $500m. “From the start, when we founded Innovid 17 years ago, we have been driven by the belief that advertising can be made better for all – and this merger represents a key milestone on that journey, and the people, teams, and passion behind it. We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world’s best technologies. Together, we will be a partner that brands, agencies, and publishers can rely on to innovate, drive growth, and build their future,” Zvika Netter, Innovid CEO and Founder.