Flowers Foods to acquire Simple Mills for $795m.

Flowers Foods, a producer of packaged bakery foods, agreed to acquire Simple Mills, a natural brand offering premium better-for-you crackers, cookies, snack bars, and baking mixes, for $795m. "This transaction marks the beginning of a new phase of growth for Simple Mills and we are thrilled to join the Flowers family. I am extremely proud of our talented team and the strong brand we've built with the support of our valued partners and loyal customers. With Flowers' resources, we will be well positioned to broaden distribution, accelerate innovation, and amplify brand awareness, while advancing our mission. Flowers has a strong track record of fostering growth in its acquired companies while stewarding and protecting their brand promise. I cannot imagine a better partner for Simple Mills and the team, and I look forward to working alongside Flowers to build upon our strong history of growth," Katlin Smith, Simple Mills founder and CEO.