Supermetrics completed the acquisition of Relay42 from Holland Capital.

Supermetrics, a marketing intelligence company enabling users to connect, manage, and analyze marketing data, completed the acquisition of Relay42, a technology company that provides a real-time customer data platform designed to help marketers manage customer data across online and offline channels, from Holland Capital, a private equity firm. Financial terms were not disclosed. “Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth. Now, as part of Supermetrics, we can bring this capability to thousands of marketers globally and augment Relay42 with Supermetrics' rich set of data integrations spanning performance marketing, ecommerce, CRM, and first-party data. Together, we'll deliver on our shared vision to enable businesses of all sizes to leverage the power of real-time journey orchestration to create smarter, more relevant customer experience," Christiaan van der Waal, Relay42 CEO.