AXA completed the acquisition of a 51% stake in Prima from GBH, Blackstone, Goldman Sachs Alternatives, ALEJ Holding, and Carlyle Global Credit Investment Management for €538m.

AXA, a multinational insurance firm that offers a wide range of insurance products and services, completed the acquisition of a 51% stake in Prima, an Italian insurance distributor, from GBH, a holding company, Blackstone, an American multinational private equity and alternative asset management firm, and Goldman Sachs Alternatives, an investment platform, ALEJ Holding, a holding company, and Carlyle Global Credit Investment Management, an investment platform, for €538m. "We are excited to announce the acquisition of Prima, which will not only significantly enhance our position in the Italian P&C market but also bring capabilities to strengthen our direct business in European Markets. With Prima, we are acquiring a best-in-class direct player with a cutting-edge platform and a unique set of skills in serving customers. Together with the Prima team, we are confident we can further scale our direct business, expanding our market reach to customer segments that naturally complement those served by our traditional distribution channels," Patrick Cohen, AXA Chief Executive Officer.