Announced
Completed
Synopsis
Uptempo, a marketing planning software designed to streamline marketing planning and improve operational efficiency, completed the acquisition of OptiMine, a marketing measurement and optimization company specializing in retail media performance and ROI. Financial terms were not disclosed. "Marketing leaders today grapple with intricate challenges – harnessing vast data, adapting to AI advancements, meeting evolving consumer demands, and overcoming measurement and optimization obstacles. Our comprehensive Marketing Performance Platform empowers brands to tackle these complexities with data-driven insights that support the speed of innovation to ensure reliable growth. We're excited to add OptiMine's MMM capabilities and analytics to our expanding solution," Adrian Tuck, Uptempo CEO.
Principals
Show Details & Financials
Did you work on this deal?
Showcase your expertise to over 3 million dealmakers and industry leaders on Datasite.
Claim DealSeller Team (2)
Bidder Team (2)
By continuing, you agree to our Terms & Conditions and our Data Privacy Policy
All rights reserved. Copyright © 2025 Datasite