Uptempo completed the acquisition of OptiMine.

Uptempo, a marketing planning software designed to streamline marketing planning and improve operational efficiency, completed the acquisition of OptiMine, a marketing measurement and optimization company specializing in retail media performance and ROI. Financial terms were not disclosed. "Marketing leaders today grapple with intricate challenges – harnessing vast data, adapting to AI advancements, meeting evolving consumer demands, and overcoming measurement and optimization obstacles. Our comprehensive Marketing Performance Platform empowers brands to tackle these complexities with data-driven insights that support the speed of innovation to ensure reliable growth. We're excited to add OptiMine's MMM capabilities and analytics to our expanding solution," Adrian Tuck, Uptempo CEO.