TA Associates completed the acquisition of a minority stake in Purespectrum.

TA Associates, a private equity company, completed the acquisition of a minority stake in Purespectrum, a company providing survey participants from panel sources. Financial terms were not disclosed. “Market research is undergoing a meaningful shift toward greater automation and AI-enabled workflows as demand for high-quality human data and sophisticated response validation continues to grow. PureSpectrum sits at the intersection of these trends, and its marketplace model positions the Company to play a central role in how insights are generated and consumed in the years ahead,” said Dylan Hallman, TA Senior Vice President.