TradePending's mission is "simple automotive," bringing dealers and consumers together across North America. Over 4,000- dealerships across the United States and Canada utilize the company's sales enablement and website conversion platform to educate and inform their customers, to simplify and shorten the sales process, and to convert their website traffic into new opportunities. The platform includes integrated solutions for trade-in valuations and offers, monthly payment calculators, personalized video communications, creative inventory merchandising, and detailed vehicle reports. The TradePending API provides industry partners with proprietary market data to power their own products and services.