Salesforce and ServiceNow to invest $1.5bn in Genesys.

Salesforce, a cloud-based software company, and ServiceNow, an AI platform that delivers IT operations, field service management, and app engine solutions, agreed to invest $1.5bn in Genesys, a provider of omnichannel customer experience (CX) and contact center solutions in the cloud and on-premises. “Genesys is delivering long-term value to enterprises through end-to-end customer experience orchestration that can drive loyalty, grow revenue and reduce operating costs. We’re proud to have the support of industry leaders like Salesforce and ServiceNow, and we believe this reflects growing momentum around agentic AI and the importance of connected, autonomous customer experiences,” Tony Bates, Genesys chairman and CEO.